Fifteen focuses on streetwear and high-end apparel for young adults who seek to take on new adventures. The brand promises premium quality products, a premium customer experience, and a community of like-minded individuals to share moments and create memories.

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We were tasked with creating a brand identity that would capture the company's essence of being young and adventurous. Through interactive sessions with the client, their ideal customers were identified and user personas were created to help drive the design process. The emotions the brand conveys, and the competitive advantages were also discovered.

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